Ztories has joined forces with Bar Z Adventures, Inc. to bring you self-guided college tours via GPS-triggered video.
Don't panic. We're not suggesting you should abandon your personal touch, the guided tours that allow your trained admissions counselors to meet and greet and sell the campus to your prospects. But consider these features and benefits for video-assisted tours that use Ztories creative and story-telling skills with GPS Ranger™ technology:
Features
- Rugged video players bright enough for daylight, loud enough for groups up to 5
- GPS senses location to within 10 feet, plays video appropriate to each spot on the map -- (the video says 25 feet -- 10 feet is correct)
- Interactive map makes campus navigation a cinch, tells visitors which way they're pointed
- Memory card holds up to an hour of content
- Interactive flash for animations, quizzes, interesting facts
- Info can be updated to the moment you hand the unit to your visitor; eliminate print maps and event flyers
- Advertising and special event popups can be triggered by proxmity to restaurants, activities, restrooms, even vending machines
- Each unit can be set for content classification at checkout -- up to four categories. (For example: freshman admissions, alumni, athletic recruits, sibs & parents, international and ethnic diversity messages, etc.)
- Electronic breadcrumbs stored at server: where each unit went, video and interactive messages received, how long at each location
- Simple, proven drivers license or credit card exchange to prevent loss of units
Benefits
- Meet demand for after-hours or weekend tours
- Lets off-season and break-time visitors see campus as it would be with students around
- Lets walk-by visitors see "inside" buildings to enjoy stadiums during games, science halls during research, musicians during concerts
- Handle surprise visits, accommodate busy schedules
- Augment staffing and scheduling challenges by giving visitors a fun way to spend their wait time
- Give visitors extra buzz while they're wandering around campus, grabbing a meal, etc.
- Standardize the presentation; target the presentation
- Allow President, faculty, coaches to become part of the tour process
- Turn every campus event that attracts visitors into an in-depth tour opportunity without staffing headaches
- Improve training of new tour guides
- Allow for volunteer and peak-time tour guides to use the video players to augment their speeches
- Meet prospects needs for random-access, self-guided sense of autonomy. Additional drill-down content can satisfy curiosity for specific areas of interest (such as sciences, athletics, arts)
- Advertising impact is documentable and therefore billable; can pay for units through advertising alone
- Many creative opportunities for surprise, in-depth information, added credibility, humor, diversity, etc.
- WOW factor... try to be the first... don't be the last!